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~isPartOf:"European journal of marketing : EJM"
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Switching behaviour
3
Customer satisfaction
2
Kundenzufriedenheit
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2008-2009
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Beziehungsmarketing
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Brand
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Brand discontinuation
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Consumer behaviour
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Corporate reputation
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Customer recovery
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Customer service
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Kundenrückgewinnung
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Longitudinal analysis
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Markenartikel
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Markenführung
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Norway
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Norwegen
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David, Meredith E.
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Hebblethwaite, Denisa
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European journal of marketing : EJM
Working paper / National Bureau of Economic Research, Inc.
17
Journal of business research : JBR
14
NBER working paper series
14
NBER Working Paper
13
Discussion paper / Centre for Economic Policy Research
12
International journal of industrial organization
11
The journal of industrial economics
11
Information economics and policy : IEP
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
NET Institute Working Paper
9
CESifo working papers
8
Economics letters
8
The service industries journal
8
Journal of economics & management strategy : JEMS
7
Journal of retailing and consumer services
7
Quantitative marketing and economics : QME
7
Journal of banking & finance
6
The Rand journal of economics
6
Document de travail / OFCE
5
Information systems research : ISR
5
International journal of the economics of business
5
Journal of marketing research : JMR
5
Psychology & marketing
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The journal of business & industrial marketing
5
The journal of services marketing
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Working paper
5
American economic journal : a journal of the American Economic Association
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
European economic review : EER
4
Gabler Edition Wissenschaft
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of production research
4
Journal of economic behavior & organization : JEBO
4
Journal of economics
4
Managing service quality : MSQ ; an international journal
4
Marketing intelligence & planning
4
Marketing science
4
Review of industrial organization : RIO
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SpringerLink / Bücher
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ECONIS (ZBW)
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How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
2
The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
Saved in:
3
Uncovering the real effect of switching costs on the satisfaction-loyalty association : the critical role of involvement and relationship benefits
Dagger, Tracey S.
;
David, Meredith E.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 447-468
Persistent link: https://www.econbiz.de/10009535672
Saved in:
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