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~language:"eng"
~type_genre:"Article in journal"
~person:"Pick, Doreén"
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Pick, Doreén
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Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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2
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
Saved in:
3
"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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