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~language:"eng"
~type_genre:"Fallstudie"
~type_genre:"Mikroform"
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Search: subject_exact:"Switching costs"
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Al-Kwifi, Sam O.
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Journal of financial services marketing : JFSM
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Household borrowing and behavioral finance
Lukas, Moritz
-
2015
Persistent link: https://www.econbiz.de/10011612848
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2
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
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3
Shared markets with positive network effects : on the impact of strategic customer retention and evolutionary adoption
Hoppe, Christian N. W.
-
2008
Persistent link: https://www.econbiz.de/10003813217
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4
Helping bank customers switch : a case study
Matthews, Claire
;
Murray, David
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 360-369
Persistent link: https://www.econbiz.de/10003501377
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