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~person:"Bellenger, Dan N."
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Creating and managing superior customer value
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela
;
Johnston, Wesley J.
; …
- In:
Creating and managing superior customer value
,
(pp. 205-220)
.
2009
Persistent link: https://www.econbiz.de/10003826407
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