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~subject:"Werbung"
~isPartOf:"Journal of marketing communications"
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Werbung
Fernsehwerbung
17
Television advertising
17
Advertising effects
14
Werbewirkung
14
Advertising
7
Consumer behaviour
5
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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advertising
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television
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Television programme
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content analysis
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television programs
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Ball game
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Bellman, Steven
2
Varan, Duane
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Dens, Nathalie
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Logan, Kelty
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Palencia-Lefler, Manuel
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
CESifo working papers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
International journal of consumer studies
2
Journal of advertising research
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Advertising in a multimedia age
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
CESifo Working Paper Series
1
CIBR research papers
1
Challenges in an age of dis-engagement
1
DICE discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Food policy : economics planning and politics of food and agriculture
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Handbook on the economics of the media
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ECONIS (ZBW)
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
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