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isPartOf:"Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik"
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Deutschland
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Fernsehwerbung
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Germany
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Market share
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Marktanteil
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Television advertising
2
1986-1998
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1991-2002
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Break-Even-Analyse
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Break-even analysis
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Broadcasting finance
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Commercial television
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Cost recovery
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Erfolgsfaktor
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Fernsehanstalt
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Fernsehsender
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Kostendeckung
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Privater Fernsehsender
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Rundfunkfinanzierung
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Television industry
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Rott, Armin
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Müller, Jens
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing communications
18
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
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Mindestmarktanteile werbefinanzierter Fernsehsender in Deutschland
Rott, Armin
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2000
Persistent link: https://www.econbiz.de/10013441035
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Marktanteile als Erfolgsindikatoren auf dem Fernsehmarkt
Müller, Jens
-
1999
Persistent link: https://www.econbiz.de/10013441321
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