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subject:"Advertising effects"
~isPartOf:"International business and economics research journal"
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International business and economics research journal
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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European journal of marketing : EJM
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
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Bridging the gap between advertising academia and practice
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Economic development : journal of the Institute of Economics, Skopje
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Engaging consumers through branded entertainment and convergent media
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research paper series / Stanford Graduate School of Business
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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Sport management review
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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