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~isPartOf:"Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus"
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Television usage
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
Journal of advertising research
12
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
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Research
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NBER Working Paper
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Fokus Dienstleistungsmarketing
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International journal on media management : JMM
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
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Media-Perspektiven
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SpringerLink / Bücher
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The journal of media economics
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Behavioral Economics und Wirtschaftspolitik
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Bravo Working Paper # 2020-002
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Columbia Business School Research Paper
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Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
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Contemporary economic policy : a journal of Western Economic Association International
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Econophysics of agent-based models
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Event- und Impaktforschung
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Handbook of research on managerial practices and disruptive innovation in Asia
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IFN working paper
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Idées reçues
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International journal of sport finance
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ECONIS (ZBW)
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Ermittlung von Mobile-TV-Content für die Zielgruppe 50plus
Rager, Adele
- In:
Doppelklick statt Doppelherz - Medien für die …
,
(pp. 179-217)
.
2010
Persistent link: https://www.econbiz.de/10009761650
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Betty und die Best Ager : eine Studie zum interaktiven Fernsehverhalten der Zielgruppe 50plus
Butz, Aurel
- In:
Doppelklick statt Doppelherz - Medien für die …
,
(pp. 125-177)
.
2010
Persistent link: https://www.econbiz.de/10009761651
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Die Verständlichkeit von Fernsehnachrichten für ältere Menschen : eine vergleichende Produkt- und Rezeptionsanalyse
Lange, Julia
- In:
Doppelklick statt Doppelherz - Medien für die …
,
(pp. 41-96)
.
2010
Persistent link: https://www.econbiz.de/10009761652
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