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~subject:"Werbewirkung"
~person:"Kyan, Hiroyuki"
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Agent-based modeling of zapping behavior of viewers, television commercial allocation, and advertisement markets
Kyan, Hiroyuki
;
Inoue, Jun-ichi
- In:
Econophysics of agent-based models
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10011281733
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