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~subject:"Fernsehen"
~subject:"Television advertising"
~type_genre:"Fallstudie"
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Fernsehen
Television advertising
Fernsehprogramm
9
Television programme
9
USA
5
United States
5
Fernsehwerbung
3
Brand
2
Broadcasting industry
2
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2
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Television industry
2
1950-2005
1
Advertising effects
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Beziehungsmarketing
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Brand management
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Content Management
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Content management
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Customer satisfaction
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Event marketing
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Event-Marketing
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Fernsehanstalt
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Fuzzy sets
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Fuzzy-Set-Theorie
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Fallstudie
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Galak, Jeff
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Nelson, Leif D.
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Pagel, Sven
1
Sutherland, John
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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1
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
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2
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
3
Integriertes Content Management in Fernsehunternehmen
Pagel, Sven
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763430
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4
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
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