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isPartOf:"Faculty & research / Insead : working paper series"
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Television programme
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Advertising effects
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Psychology of advertising
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Television advertising
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Chattopadhyay, Amitava
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Lajos, Joseph
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Faculty & research / Insead : working paper series
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
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JMM : the international journal on media management
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Zur Ökonomie der Unterhaltungsproduktion
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Discussion paper / Centre for Economic Policy Research
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Media-Perspektiven
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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Tourism management : research, policies, practice
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CESifo working papers
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Economics letters
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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SpringerLink / Bücher
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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International journal on media management : JMM
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Journal of economic behavior & organization : JEBO
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Journal of promotion management : JPM
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Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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Applied economics
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When should I quit? : gender differences in exiting competitions
Hogarth, Robin M.
;
Karelaia, Natalia
;
Trujillo, Carlos …
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2010
Persistent link: https://www.econbiz.de/10008807644
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2
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
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2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
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