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language:"eng"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"TV-Station"
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Fernsehsender
18
Television industry
18
Brand management
4
Markenführung
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Fernsehprogramm
3
Fernsehwerbung
3
Großbritannien
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The Oxford handbook of pricing management
2
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2
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1
Brazil's economy : an institutional and sectoral approach
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Disintegration of production : firm strategy and industrial development in China
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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1
Handbook of social media management : value chain and business models in changing media markets
1
Innovative Markenführung und -implementierung
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Managing organizational ecologies : space, management and organization
1
New technology-based firms in the new millennium ; Vol. 10
1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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ECONIS (ZBW)
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The influence of motivation on the creative performance of news television company employees
Julianti, E.
;
Mustaqim, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 195-200)
.
2020
Persistent link: https://www.econbiz.de/10012259425
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2
A short economic history of the television industry in Brazil
Earp, Fábio Sá
;
Kornis, George
;
Prado, Luiz Carlos Delorme
- In:
Brazil's economy : an institutional and sectoral approach
,
(pp. 47-73)
.
2018
Persistent link: https://www.econbiz.de/10011771754
Saved in:
3
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
4
TV and air conditioning : product innovation under vertical disintegration
Watanabe, Mariko
- In:
Disintegration of production : firm strategy and …
,
(pp. 74-100)
.
2014
Persistent link: https://www.econbiz.de/10010471178
Saved in:
5
Distributing audiovisual contents in the new digital scenario : multiplatform strategies of the main Spanish TV networks
Guerrero, Enrique
;
Diego, Patricia
;
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 349-373)
.
2013
Persistent link: https://www.econbiz.de/10009762865
Saved in:
6
Spatial agglomeration in British broadcasting : the complementarity of cutural and economic insights
Cook, Gary
;
Pandit, Naresh
-
2013
Persistent link: https://www.econbiz.de/10009730893
Saved in:
7
Branding strategies for digital TV channels
Pagani, Margherita
- In:
Branding and sustainable competitive advantage : …
,
(pp. 57-68)
.
2012
Persistent link: https://www.econbiz.de/10009707217
Saved in:
8
Television advertisement pricing in the United States
Phillips, Robert L.
;
Young, Graham
- In:
The Oxford handbook of pricing management
,
(pp. 181-198)
.
2012
Persistent link: https://www.econbiz.de/10009566498
Saved in:
9
Strategies for communication
Bull, Melanie
;
Kortens, Julie
- In:
Managing organizational ecologies : space, management …
,
(pp. 178-188)
.
2012
Persistent link: https://www.econbiz.de/10009567718
Saved in:
10
Television in flux : emerging strategies for the online distribution of television programs
Wildman, Steven S.
;
Chew, Han Ei
- In:
Understanding the interactive digital media marketplace …
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009412594
Saved in:
11
Television Advertisement Pricing in the United States
Phillips, Robert
;
Young, Graham
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882268
Saved in:
12
BBC1 : a trademark of Britishness
Swann, Andrew
;
Förster, Kati
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 78-96)
.
2011
Persistent link: https://www.econbiz.de/10008907112
Saved in:
13
Branding strategies in the U.S. market : lessons from research on the branding of TV networks
Stipp, Horst
- In:
Innovative Markenführung und -implementierung
,
(pp. 425-444)
.
2011
Persistent link: https://www.econbiz.de/10009349200
Saved in:
14
Economic policy and its impact on the evolution of clusters and spatial systems exemplified by German TV programme production
Dorenkamp, Ansgar
;
Moßig, Ivo
- In:
Emerging clusters : theoretical, empirical and …
,
(pp. 43-73)
.
2010
Persistent link: https://www.econbiz.de/10003974860
Saved in:
15
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
16
Explaining prices paid for television ad time : the purchasing profile model
Fu, W. Wayne
;
Li, Hairong
;
Wildman, Steven S.
- In:
The media industries and their markets : quantitative …
,
(pp. 171-194)
.
2010
Persistent link: https://www.econbiz.de/10008772854
Saved in:
17
The effects of competition on the profitability of European television channels
Artero, Juan P.
;
Etayo, Cristina
;
Herrero, Mónica
; …
- In:
The media industries and their markets : quantitative …
,
(pp. 141-154)
.
2010
Persistent link: https://www.econbiz.de/10008772856
Saved in:
18
A tale of e-business models : from the music to the television industry
Papagiannidis, Savvas
;
Berry, Joanna
;
Theodoulou, Theodoulos
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 104-121)
.
2009
Persistent link: https://www.econbiz.de/10003950309
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