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type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"TV-Unterhaltung"
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Television programme
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USA
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United States
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Product placement
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Apostolopoulou, Artemisia
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Journal of promotion management : JPM
The journal of media economics
29
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Discussion paper / Centre for Economic Policy Research
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Media-Perspektiven
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Working paper / National Bureau of Economic Research, Inc.
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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Tourism management : research, policies, practice
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CESifo working papers
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Economics letters
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Journal of economic behavior & organization : JEBO
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Kyklos : international review for social sciences
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The American journal of economics and sociology
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Applied economics
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Arts and the market
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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International journal of sports marketing & sponsorship
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International journal on media management : JMM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of cultural economics
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Journal of marketing communications
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Journal of the European Economic Association
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Organization : the critical journal of organization, theory and society
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The B.E. journal of economic analysis & policy
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The economic journal : the journal of the Royal Economic Society
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Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
2
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
3
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
4
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
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