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Harvard business review : HBR
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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CESifo working papers
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International journal of advertising : the review of marketing communications
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NBER Working Paper
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Gabler Edition Wissenschaft
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International journal of consumer studies
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International journal of industrial organization
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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