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~isPartOf:"Journal of media business studies"
~subject:"Markenführung"
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Journal of media business studies
Schriften zu Marketing und Management
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Journal of marketing communications
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Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao
- In:
Journal of media business studies
11
(
2014
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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