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isPartOf:"International journal of nonprofit and voluntary sector marketing"
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International journal of nonprofit and voluntary sector marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Journal of financial services marketing : JFSM
8
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1
Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
Saved in:
2
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
3
Differences between students and non-students' willingness to donate to a charitable organisation
Pentecost, Robin
;
Andrews, Lynda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003978452
Saved in:
4
Psychographic clustering of blood donors in Egypt using Kohonen's self-organizing maps
Mostafa, Mohamed M.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003978480
Saved in:
5
Gendered giving : the influence of social norms on the donation behavior of men and women
Croson, Rachel Toni Algaze
;
Handy, Femida
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003978503
Saved in:
6
Are single-gift committed donors different from their multiple-gift counterparts?
Shen, Anyuan
;
Tsai, Chih-yang
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008652347
Saved in:
7
Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel
;
Carr, Stuart C.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
Saved in:
8
Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan
Wu, Shwu-ing
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10003819441
Saved in:
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