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isPartOf:"Journal of fashion marketing and management"
~subject:"Asiatisch-pazifischer Raum"
~subject:"Luxury goods"
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Asiatisch-pazifischer Raum
Luxury goods
Target group
15
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Consumer behaviour
10
Konsumentenverhalten
10
Fashion
7
Mode
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USA
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United States
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Advertising effects
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China
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Jugendliche
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Luxusgüter
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Werbewirkung
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Youth
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Bekleidung
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Clothing
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Comparison
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Frauen
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Japan
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Print advertising
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Printwerbung
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Asia-Pacific region
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Guido, Gianluigi
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Norton, Marjorie J. T.
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Journal of fashion marketing and management
Luxury marketing : a challenge for theory and practice
3
Asia Pacific journal of marketing and logistics
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Global marketing strategies for the promotion of luxury goods
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Marketing management : a cultural perspective
1
Psychology & marketing
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Services marketing cases in emerging markets : an asian perspective
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
3
Fashion marketing and management in the Asia-Pacific region
Taylor, Gail
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003904736
Saved in:
4
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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