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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Target group
6
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6
Consumer behaviour
2
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2
B-to-B-Marketing
1
Beziehungsmarketing
1
Bildungsniveau
1
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1
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Berné, Carmen
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Chen, Cheng-hao Steve
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Far, Siamak Ashkan
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García-Uceda, Esperanza
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Helgesen, Øyvind
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Mehrotra, Ankit
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Nezhad, Majid Hassani
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Journal of targeting, measurement and analysis for marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
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1
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
2
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
3
Data mining course choice sets and behaviours for target marketing of higher education
Singleton, Alex D.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 157-170
Persistent link: https://www.econbiz.de/10003894402
Saved in:
4
Classifying customers on the basis of their attitudes towards telemarketing
Mehrotra, Ankit
;
Agarwal, Reeti
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 171-193
Persistent link: https://www.econbiz.de/10003894404
Saved in:
5
Targeting customers : a financial approach based on creditworthiness
Helgesen, Øyvind
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 261-273
Persistent link: https://www.econbiz.de/10003798075
Saved in:
6
Targeting efficiencies among trade show nonattendees
Berné, Carmen
;
García-Uceda, Esperanza
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
Saved in:
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