Chern, Wen S.; Chang, Chun-Yu - In: Food Policy 37 (2012) 5, pp. 511-519
This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling (COOL). The study used Vickrey second-price sealed-bid auction to elicit the consumer’s willingness to pay (WTP) for products under COOL....