Ben Arbia, Mohamed; Ertz, Myriam; Horrich, Aws; … - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-19
This research examines how influencer information spreads and is accepted by consumers, focusing on a Tunisian sample of social media users, and how these effects percolate into consumers' perception of the quality of cosmetic products. Drawing on the Information Adoption Model (IAM), this study...