Easingwood, Christopher J.; Mahajan, Vijay; Muller, Eitan - In: Marketing Science 2 (1983) 3, pp. 273-295
A nonuniform influence (NUI) innovation diffusion model for forecasting first adoptions of a new product is proposed. An extension of the Bass model, the proposed model overcomes three limitations of the existing single-adoption diffusion models. First, the current models generally assume that...