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~isPartOf:"Journal of marketing management : MM"
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Market segmentation
10
Marktsegmentierung
10
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3
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Baines, Paul R.
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Dolnicar, Sara
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Krystallis, Athanasios
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Venter, Peet
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1
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Journal of marketing management : MM
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
The international review of retail, distribution and consumer research
10
Working paper
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Journal of financial economics
9
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ECONIS (ZBW)
10
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1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
2
The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Krystallis, Athanasios
;
Vassallo, Marco
;
Chryssohoidis, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1438-1463
Persistent link: https://www.econbiz.de/10009701998
Saved in:
3
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
4
Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Bailey, Christine
;
Baines, Paul R.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 227-252
Persistent link: https://www.econbiz.de/10003838526
Saved in:
5
Market segmentation in managerial practice : a qualitative examination
Quinn, Lee
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
Saved in:
6
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
7
Business psychographics revisited : from segmentation theory to successful marketing practice
Barry, James
;
Weinstein, Art
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 315-340
Persistent link: https://www.econbiz.de/10003838546
Saved in:
8
Validity and the design of market segments
Tonks, David Graham
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003838548
Saved in:
9
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
10
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
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