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~person:"Tomczak, Torsten"
~person:"Cespa, Giovanni"
~subject:"Consumer goods marketing"
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Akquisition neuer Zielgruppen : Management potenzieller Rückwirkungen auf die Kernzielgruppe
Koch, Markus
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 36-39
Persistent link: https://www.econbiz.de/10001930305
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