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Direct marketing
8
Direktmarketing
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Welt
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World
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International marketing
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Internationales Marketing
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Deutschland
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Germany
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1992-2001
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Consumer behaviour
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Copy machine
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Customer satisfaction
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DHL Global Mail
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Datenschutz
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Druckmaschine
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Hewlett-Packard Company <San Diego, Calif.>
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Peters, Kay
2
Curwen, Thomas
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Hesse, Jürgen
1
Hout, Auke van den
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Krafft, Manfred
1
Nagel, Thomas
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Nave, Rosegret
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Petersen, Anita
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Rinas, Diane
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International direct marketing : principles, best practices, marketing facts
SpringerLink / Bücher
39
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
Springer eBook Collection / Business and Economics
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
essentials
6
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ECONIS (ZBW)
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1
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
Saved in:
2
Global planning to pinpoint local targets : how DHL Global Mail introduced an integrated direct marketing campaign in 14 countries
Nave, Rosegret
- In:
International direct marketing : principles, best …
,
(pp. 53-66)
.
2007
Persistent link: https://www.econbiz.de/10003600747
Saved in:
3
A successful departure from the beaten track : inteligo identifies new prospects for its services in Poland
Hout, Auke van den
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 67-76)
.
2007
Persistent link: https://www.econbiz.de/10003600756
Saved in:
4
International dialog for successful acquisition of new customers
Nagel, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 77-97)
.
2007
Persistent link: https://www.econbiz.de/10003600761
Saved in:
5
Segment-specific ethnomarketing : international direct marketing in domestic markets
Rinas, Diane
- In:
International direct marketing : principles, best …
,
(pp. 100-113)
.
2007
Persistent link: https://www.econbiz.de/10003600770
Saved in:
6
The HP HypeGallery : a carefully staged, event-oriented multimedia campaign
Williams, Jon
;
Curwen, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 115-127)
.
2007
Persistent link: https://www.econbiz.de/10003600775
Saved in:
7
Robinson lists for efficient direct marketing
Tempest, Alastair
- In:
International direct marketing : principles, best …
,
(pp. 129-152)
.
2007
Persistent link: https://www.econbiz.de/10003600780
Saved in:
8
International dialog marketing : consumer trends
Petersen, Anita
- In:
International direct marketing : principles, best …
,
(pp. 157-179)
.
2007
Persistent link: https://www.econbiz.de/10003600783
Saved in:
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