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Telecommunications industry
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Telekommunikationssektor
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Beziehungsmarketing
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Customer service
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Deutsche Telekom AG
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Deutschland
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Germany
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Bock, Andreas H.
Majumdar, Sumit Kumar
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Handbook of social media management : value chain and business models in changing media markets
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Twitter-Marketing : wer mitmacht, gewinnt!
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"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
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2
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
3
"Telekom_hilft" : Pilotprojekt Kundenservice via Twitter
Salmen, Sonja
;
Bock, Andreas H.
;
Stalp, Oliver
- In:
Twitter-Marketing : wer mitmacht, gewinnt!
,
(pp. 85-98)
.
2010
Persistent link: https://www.econbiz.de/10008668724
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