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~isPartOf:"Gabler-Edition Wissenschaft / Interaktives Marketing"
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Gabler-Edition Wissenschaft / Interaktives Marketing
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
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Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Gabler Edition Wissenschaft
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Journal of advertising research
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on mobile marketing management
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Reihe Electronic Commerce
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Developing successful global strategies for marketing luxury brands
4
Electronic Services
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Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Post-Print / HAL
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Wirtschaftswissenschaft
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
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Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
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Beiträge zur Marketingwissenschaft : Arbeitspapiere
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ECONIS (ZBW)
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Das World Wide Web als Befragungsinstrument
Theobald, Axel
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2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001519161
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Werbung für Finanzdienstleistungen im Internet : eine Studie zur Wirkung der Bannerwerbung. Mit einem Geleitw. von Günter Silberer
Henn, Burkhard
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1999
Persistent link: https://www.econbiz.de/10001374416
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Werbung im interaktiven Fernsehen
Heinemann, Christopher
;
Heinemann, Christopher Björn
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1998
Persistent link: https://www.econbiz.de/10000645199
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