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International journal of business excellence
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Evidence of a glocal marketing strategy : a case study in the Brazilian telecommunication market
Duarte, Paulo
;
Yamasaki, Viviane
;
Rocha, Thelma Valéria
; …
- In:
International journal of business excellence
19
(
2019
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10012145758
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