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person:"Elsner, Ralf"
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Elsner, Ralf
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European management journal
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Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
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ECONIS (ZBW)
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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Optimierung der Angebotsattraktivität - Demand Based Management im Versandhandel
Elsner, Ralf
- In:
Versandhandelsmarketing : marktorientiertes Management …
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003917314
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