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~isPartOf:"Virtual worlds and e-commerce : technologies and applications for building customer relationships"
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Computerspiel
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Video game
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Virtual reality
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Virtuelle Realität
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Social Web
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Social web
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Anforderungsprofil
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Beziehungsmarketing
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Führungskräfte
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García-Alonso, Alex
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Harwood, Tracy
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King, Rita J.
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Ortiz, Amalia
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Oyarzun, David
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
SpringerLink / Bücher
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
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1
Evolution of business in virtual environments
King, Rita J.
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 90-102)
.
2011
Persistent link: https://www.econbiz.de/10008746284
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2
Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
.
2011
Persistent link: https://www.econbiz.de/10008746285
Saved in:
3
3D3C real virtual worlds defined : the commerce challenge
Sivan, Yesha
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 16-41)
.
2011
Persistent link: https://www.econbiz.de/10008746287
Saved in:
4
Virtual worlds : definition, history and the elements that compose them
Oyarzun, David
;
Puy Carretero, María del
;
Ortiz, Amalia
; …
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 1-15)
.
2011
Persistent link: https://www.econbiz.de/10008746296
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