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~person:"Beck, John C."
~person:"Terlutter, Ralf"
~isPartOf:"Cutting edge international research"
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Advertising effects
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Brand image
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Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
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Breaking new ground in theory and practice
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International journal of entrepreneurial venturing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
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