//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Poels, Karolien"
~subject:"Product placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telespiel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Product placement
Computerspiel
4
Video game
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Product Placement
2
Werbung
2
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Efficiency
1
Effizienz
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenführung
1
Online-Befragung
1
Online-Marketing
1
Web survey
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Poels, Karolien
Chen, Huan
4
Cauberghe, Verolien
3
Vashisht, Devika
3
Auty, Susan
2
Burmann, Christoph
2
Dardis, Frank E.
2
Deterding, Audrey
2
Edery, David
2
Haley, Eric
2
Hang, Haiming
2
Hernández, Asunción
2
Herrewijn, Laura
2
Kazakova, Snezhanka
2
Küster, Inés
2
Schmierbach, Mike
2
Sreejesh, S.
2
Suemanotham, Torpong
2
Vila, Natalia
2
Wegener, Katrin M.
2
Ahern, Lee
1
Aldás-Manzano, Joaquín
1
Bambauer-Sachse, Silke
1
Bellur, Saraswathi
1
Bermejo-Berros, Jesús
1
Bigné Alcañiz, J. Enrique
1
Biocca, Frank A.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Buijzen, Moniek
1
Canales, Pedro
1
Castillo, Vicente
1
Cauberghe, Veroline
1
Chang, Ya Ping
1
De Jans, Steffi
1
Eastin, Matthew S.
1
Eliashberg, Jehoshua
1
Ewing, Michael
1
Fraustino, Julia
1
Freundt, Marcel
1
more ...
less ...
Published in...
All
Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
2
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->