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~person:"Shrum, L. J."
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Shrum, L. J.
Gunter, Barrie
16
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
New developments and approaches in consumer behavior research
1
Social psychology of consumer behavior
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.
;
Shrum, L. J.
;
Wyer, Robert S.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 112-118
Persistent link: https://www.econbiz.de/10009774925
Saved in:
2
Television viewing and social reality : effects and underlying processes
Shrum, L. J.
- In:
Social psychology of consumer behavior
,
(pp. 251-272)
.
2009
Persistent link: https://www.econbiz.de/10003812969
Saved in:
3
The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004735215
Saved in:
4
The role television in the construction of consumer reality
Shrum, L. J.
- In:
New developments and approaches in consumer behavior …
,
(pp. 53-68)
.
1998
Persistent link: https://www.econbiz.de/10001299799
Saved in:
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