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~person:"Reijmersdal, Eva A. van"
~subject:"Niederlande"
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Niederlande
Fernsehwerbung
6
Television advertising
6
Advertising effects
4
Product Placement
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Corporate disclosure
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Unternehmenspublizität
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Öffentlichkeitsarbeit
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Netherlands
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Psychology of advertising
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Time
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Visual perception
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Visuelle Wahrnehmung
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Werbepsychologie
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Zeit
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brand placement
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credibility
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disclosure
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disclosures
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endorsements
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involvement
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memory
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persuasion knowledge
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recognition
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sponsorship
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Reijmersdal, Eva A. van
Bijmolt, Tammo H. A.
2
Klapper, Daniel
2
Allan, David
1
Ballings, Michel
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Bharadwaj, Neeraj
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Brus, Britta
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Claassen, Wilma
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Lim, Choong Hoon
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Moorman, Marjolein
1
Naik, Prasad A.
1
Neijens, Peter
1
Neijens, Peter C.
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Reiley, David
1
Schweidel, David A.
1
Smit, Edith
1
Smit, Edith G.
1
Smith, Michael D.
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Tryce, Stephanie A.
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International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
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