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~person:"Reijmersdal, Eva A. van"
~subject:"memory"
~subject:"Disclosure regulation"
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memory
Disclosure regulation
Fernsehwerbung
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Television advertising
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Advertising effects
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Product Placement
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Werbewirkung
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Psychology of advertising
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brand placement
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credibility
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disclosure
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disclosures
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endorsements
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involvement
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persuasion knowledge
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recall
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Reijmersdal, Eva A. van
Beckert, Johannes
1
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De Jans, Steffi
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Dekker, Kim
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Hudders, Liselot
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Koch, Thomas
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International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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