//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Reijmersdal, Eva A. van"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Fernsehwerbung
1
Konsumentenverhalten
1
Product Placement
1
Product placement
1
Television advertising
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
5
Aufsatz in Zeitschrift
5
Book section
1
Language
All
English
1
Author
All
Reijmersdal, Eva A. van
Dens, Nathalie
3
Pelsmacker, Patrick de
3
Verhellen, Yann
3
Anderson, Simon P.
2
Chan, Kara
2
Larimo, Jorma
2
Prieler, Michael
2
Silberer, Günter
2
Terlutter, Ralf
2
Young, Graham
2
Zitzewitz, Magnus von
2
Ahern, Lee
1
Albrecht, Carmen-Maria
1
Arima, Akie
1
Arrazola Vacas, María
1
Bauer, Hans H.
1
Belk, Russel W.
1
Bir, Ali Atif
1
Blackford, Benjamin J.
1
Blanco-Fernández, Yolanda
1
Blohm, Inga
1
Blumtritt, Jörg
1
Boerman, Sophie C.
1
Bourdaa, Mélanie
1
Brocato, E. Deanne
1
Bröckers, Claus
1
Büsching, Thilo
1
Carlson, Les
1
Connolly-Ahern, Colleen
1
Dahl, Darren W.
1
Di Ferrante, Laura
1
Dick, Klaus Peter
1
Domański, Tomasz
1
Dukes, Anthony
1
Eames, Damien
1
Echtermeyer, Monika
1
Eisend, Martin
1
Engelhardt, Jan-Frederik
1
Enke, Margit
1
Fahle, Robert
1
more ...
less ...
Published in...
All
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->