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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Fernsehwerbung
7
Television advertising
7
Children
4
Kinder
4
Advertising
3
Advertising effects
3
USA
3
United States
3
Werbewirkung
3
Werbung
3
Advertising regulation
2
Eating habit
2
Ernährung
2
Ernährungsverhalten
2
Food
2
Gesundheit
2
Gesundheitsrisiko
2
Health
2
Health risk
2
Internet marketing
2
Lebensmittel
2
Nutrition
2
Online-Marketing
2
Product Placement
2
Product placement
2
Target group
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Werbebeschränkung
2
Zielgruppe
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children
2
1994-1995
1
Arzneimittel
1
Body weight
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Brand management
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Children's Food and Beverage Advertising Initiative
1
Computerspiel
1
Consumer behaviour
1
Direct marketing
1
Direktmarketing
1
Ernährungsindustrie
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Food and Drug Administration Amendments Act
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English
7
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Aikin, Kathryn J.
1
Auty, Susan
1
Avery, Rosemary J.
1
Beales, J. Howard
1
Betts, Kevin R.
1
Buijzen, Moniek
1
Cain, Rita M.
1
Desrochers, Debra M.
1
Holt, Debra J.
1
Huang, Rui
1
Kulick, Robert
1
Lewis, Charlie
1
Owen, Laura J.
1
O’Donoghue, Amie C.
1
Squire, Claudia M.
1
Sullivan, Helen W.
1
Yang, Muzhe
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Marketing Intelligence & Planning
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of Consumer Marketing
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Young Consumers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
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ECONIS (ZBW)
7
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1
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
2
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Does advertising on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
5
Embedded advertising on television : disclosure, deception, and free speech rights
Cain, Rita M.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009404944
Saved in:
6
Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.
;
Holt, Debra J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
Saved in:
7
Food and nutrition messages communicated through prime-time television
Avery, Rosemary J.
(
contributor
)
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10001231656
Saved in:
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