//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television commercials"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Deutschland
1
Fernsehwerbung
1
Gender
1
Germany
1
Geschlecht
1
Social role
1
Soziale Rolle
1
Television advertising
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Eisend, Martin
Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Altintas, M. Hakan
1
Andras, Trina Larsen
1
Arrazola Vacas, María
1
Beal, Virginia
1
Bertolotti, Mauro
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Brusco, Michael J.
1
Cai, Xiao
1
Cappelli, Christopher
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chan, Alan H. S.
1
Chan, Kara
1
Charry, Karine M.
1
Cho, Eunji
1
Dens, Nathalie
1
Eelen, Jiska
1
Engel, Larry
1
Gao, Yang
1
Geuens, Maggie
1
Hackley, Christopher E.
1
Hatzithomas, Leonidas
1
Hevia Payá, José de
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kim, Yeuseung
1
Knoll, Silke
1
Kwak, Hyokjin
1
Lehnert, Kevin
1
Miller, Stephen
1
Mora, José-Domingo
1
Neijens, Peter
1
Neijens, Peter C.
1
Newman, Nicki
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
Cutting edge international research
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->