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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Fernsehwerbung
13
Television advertising
13
Advertising effects
10
Werbewirkung
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Advertising
6
Media usage
6
Mediennutzung
6
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Wilbur, Kenneth C.
2
Altintas, M. Hakan
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Bertolotti, Mauro
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Cai, Xiao
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Cappelli, Christopher
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Chan, Kara
1
De, Anwesha
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Fossen, Beth L.
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Foutz, Natasha Zhang
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Hartmann, Wesley R.
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Kind, Hans Jarle
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Liaukonyte, Jura
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Sørgard, Lars
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Teixeira, Thales
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Young consumers : insight and ideas for responsible marketers
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
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1
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
4
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
5
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
7
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
8
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
10
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
11
Parent-adolescent interaction and the family's effect on adolescent TV skepticism : an empirical analysis with Turkish consumers
Ozdogan, F. Bahar
;
Altintas, M. Hakan
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003972207
Saved in:
12
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
13
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
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