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~source:"econis"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"United States"
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Journal of current issues and research in advertising : JCIRA
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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