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~source:"econis"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
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Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
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