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~source:"econis"
~type_genre:"Konferenzbeitrag"
~type_genre:"Government document"
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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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2
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
3
Monopole télévisuel et publiphobie
Sonnac, Nathalie
-
1999
Persistent link: https://www.econbiz.de/10001391182
Saved in:
4
TV-broadcasting competition and advertising
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
1999
Persistent link: https://www.econbiz.de/10001446752
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