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~subject:"Sport event"
~isPartOf:"Advertising and violence : concepts and perspectives"
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Sport event
Fernsehwerbung
4
Gewalt
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Television advertising
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USA
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United States
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Violence
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Advertising effects
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Children
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Humor
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Kinder
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Werbewirkung
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1989-2009
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2005-2009
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Broadcasting policy
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Eltern
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Geschlechterunterschiede
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Blackford, Benjamin J.
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Carlson, Les
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Advertising and violence : concepts and perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
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Journal of promotion management : JPM
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International journal of sport finance
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International journal of sport management and marketing : IJSMM
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Eurasian business review
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Eye Tracking in der Sport- und Veranstaltungsbranche
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Stanford University Graduate School of Business Research Paper
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The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
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