//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of advertising research"
~subject:"Media mix"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television commercials"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Media mix
Fernsehwerbung
78
Television advertising
78
Advertising effects
38
Werbewirkung
38
USA
29
United States
29
Media usage
9
Mediennutzung
9
Fernsehprogramm
8
Television programme
8
Brand management
7
Consumer behaviour
7
Emotion
7
Konsumentenverhalten
7
Markenführung
7
Australia
6
Australien
6
Fernsehnutzung
6
Internet marketing
6
Online-Marketing
6
Television usage
6
Children
4
Comparison
4
Gewalt
4
Kinder
4
Neuroscience
4
Neurowissenschaften
4
Sport event
4
Sportveranstaltung
4
Target group
4
Vergleich
4
Violence
4
Zielgruppe
4
Biometrics
3
Biometrie
3
Großbritannien
3
Humor
3
Measurement
3
Mediamix-Strategie
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Best, Christoph
1
Goerg, Georg M.
1
Kennedy, Rachel
1
Koehler, Jim
1
Larguinat, Laurent
1
Lee, June Soo
1
McDonald, Colin
1
Ouarzazi, Yassine el
1
Remy, Nicolas
1
Shobowale, Sheethal
1
Taylor, Jennifer
1
Vakratsas, Demetrios
1
more ...
less ...
Published in...
All
Advertising and violence : concepts and perspectives
Journal of advertising research
E-Business
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
2
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
3
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->