AHSAN, SYED MD. HASIB; MAMUN, ABDULLAHIL; MOWLA, … - In: Journal of Academic Research in Economics 5 (2013) 2 (September), pp. 290-306
This paper aims to analyze the impact of television commercials on children in Bangladesh. Advertising in and around children’s program has a significant influence over their attitudes. The study considers four fundamental attributes that reflect children’s attitudes based on literature...