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~subject:"Product Placement"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
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Engaging consumers through branded entertainment and convergent media
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
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