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~subject:"Product Placement"
~person:"Cleophat, Claudine R."
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Cleophat, Claudine R.
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Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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