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~subject:"Australien"
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Australien
Fernsehnutzung
102
Television usage
102
Fernsehprogramm
23
Television programme
23
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20
Deutschland
18
Germany
18
Television
18
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Mediennutzung
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Television industry
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Werbewirkung
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Booth, Ross
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Journal of advertising research
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The economic record : er
1
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ECONIS (ZBW)
6
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1
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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2
Do TV viewers value uncertainty of outcome? : evidence from the Australian Football League
Trung Minh Dang
;
Booth, Ross
;
Brooks, Robert
;
Schnytzer, Adi
- In:
The economic record : er
91
(
2015
)
295
,
pp. 523-535
Persistent link: https://www.econbiz.de/10011562385
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3
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
4
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
5
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
6
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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