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~person:"Ross, Stephen D."
~person:"Walker, Jay K."
~subject:"Brand image"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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