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Befragung
Testmarkt
61
Test market
50
Consumer behaviour
14
Konsumentenverhalten
12
Werbewirkung
10
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9
Deutschland
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Fundamentals of marketing research ; Vol. 3
2
Die Betriebswirtschaft : DBW
1
Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute
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ECONIS (ZBW)
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Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
Menold, Natalja
(
ed.
);
Wolbring, Tobias
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011955684
Saved in:
2
Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N.
-
2007
Persistent link: https://www.econbiz.de/10003540275
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3
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
Saved in:
4
Sind Key Informants verlässliche Datenlieferanten?
Hurrle, Beatrice
;
Kieser, Alfred
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003212871
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