//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbepsychologie"
~subject:"Germany"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Test market"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbepsychologie
Germany
Test market
28
Testmarkt
28
Consumer behaviour
9
Konsumentenverhalten
8
Experiment
4
Theorie
4
Theory
4
Austria
3
Befragung
3
Bubbles
3
Börsenmakler
3
Consumer goods industry
3
Efficient market hypothesis
3
Effizienzmarkthypothese
3
Innovation management
3
Innovationsmanagement
3
Interview
3
Konsumgüterindustrie
3
Netherlands
3
Niederlande
3
Product management
3
Produktmanagement
3
Spekulationsblase
3
Stockbrokers
3
Students
3
Studierende
3
USA
3
United States
3
Österreich
3
Brand image
2
Digital platform
2
Digitale Plattform
2
Estimation theory
2
Kleinste-Quadrate-Methode
2
Least squares method
2
Markenimage
2
Market research
2
Marktforschung
2
Mobile Anwendung
2
Mobile application
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
German
10
Author
All
Haimerl, Elmar
1
Kim, Jooyoung
1
Menold, Natalja
1
Morris, Jon D.
1
Swait, Joffre
1
Wolbring, Tobias
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute
1
Yearbook of marketing and consumer research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
Menold, Natalja
(
ed.
);
Wolbring, Tobias
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011955684
Saved in:
2
Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
Saved in:
3
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->